626 Night Market
Skills Used
Event Marketing
Social Media Management
Public Relations
Graphic Design
Content Creation
Campaign Management
Talent Management/Influencer Coordination
In my tenure managed social media marketing for 7 separate recurring events and increased followings and overall brand awareness. Resided as Marketing Manager overseeing Brand and Social Media Strategy with focus on Public Relations and Event Marketing, leading to successful partnerships and increased brand visibility.
Year
2021-2023
Client
626 Night Market
Content Creation
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Theme Creation
Developed annual themes to refresh and set the brand tone for every season.
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Special Event Marketing
Worked closely with various company departments to produce curated marketing for every need
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Day to Day Social Media Managment/Content Planning
Managed 7 Instagram accounts, 1 Tiktok account & 1 Youtube Channel
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Advertising & Website Content Creation
Designed and Managed Website content and developed content for paid advertisements
Graphic Design Work
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Digital Display Billboard
Part of a Billboard Campaign to promote attendance
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Post Content
Part of an AANHPI campaign
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Story Content
Leveraged upcoming holiday to make appropriately themed marketing
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Collaborative Graphic Design
Part of a Partnership campaign
Collaborative Campaigns
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Campaign Management
Planned on-site festival promo with exclusive Meet & Greet in collaboration with 88Rising and Head In The Clouds
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Collaborative Graphic Design/Campaign Management
Hosted and facilitated a Stage Takeover In collaboration with Insomniac Events and Day Trip Music Fest
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Collaborative Graphic Design/Campaign Management
Created a food sampler program as a special event in collaboration with Hormel Foods an several participating vendors
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Collaborative Graphic Design/Campaign Management
Conceptualized and executed a medium scale Music Festival In Collaboration with MYX